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EU e-Privacy Directive

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Almost half of UK consumers do not trust firms with personal data

Written by  Nov 21, 2017

Privacy of consumer information

Aware of the GDPR, and what it means for the privacy of their information, the study report said consumers appear to be willing to take a stand against those organisations that fail to comply, with 58% of UK respondents claiming they would consider legal action.

More than three-quarters (79%) of respondents said they would consider taking their business to another company if the one they were dealing with did not comply with the regulation, while 69% suggested they might report a non-compliant organisation to the relevant industry watchdog.

More than three-quarters of UK consumers (77%) suggested a failure to comply with the GDPR would negatively impact their perception of an organisation.

Intended to improve personal data protection and increase accountability for data breaches, the GDPR presents a significant challenge for organisations that process the personal data of EU citizens, regardless of where the organisation is headquartered.


The survey reveals businesses are concerned the new data privacy regulations will have a negative impact on their operations and international relations, and that there are a number of reasons why organisations may have more to fear from the GDPR than just consumer action and fines.

Some 63% of UK-based organisations believe implementing measures to become GDPR-compliant will increase the level of complexity and bureaucracy in their business.

Almost half (49%) are concerned the GDPR will hinder their organisation’s innovation to some degree, and one in five (21%) expect GDPR to have a negative impact on relationships with their international partners.

While 22% of UK businesses believe the GDPR will lead to fewer data breaches, almost a third (32%) are concerned its implementation will actually result in an increased number of breaches.

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